Skagit Real Estate News 4 U

Selling a Home in Mount Vernon, WA: Successfully Marketing Your Home Online

Selling a home in Mount Vernon, WA is always an important task that has a lot of risks and rewards involved with it.

 

With more than 89% of home buyers using the internet to do research and look at homes, the online marketing of homes for sale in Mount Vernon, WA is critical.

 

In this article we will look at the 3 most important factors in online marketing of real estate and how they can be used to better market your property and get more people to contact your agent and then physically see your home.

 

According to the National Association of Realtors 2010 Profile of Home Buyers and Sellers, the 3 most important features of a real estate website for buyers are:

 

1.      Photos of your home

2.      Detailed information of your home

3.      A Virtual Tour of your home

The key to successfully marketing your home online is to get potential buyers off the computer and into your home is using proven strategies of online marketing that are so often missing in real estate!

 

The first goal is to get buyers to contact your agent about your home; the second goal is to get buyers to contact your agent period so that the agent can schedule a showing of your home with the buyer.

 

Marketing Your Home to attract buyers

 

1.      Make sure that good pictures of your home are taken so that when buyers see your home online, that the pictures show your home to its’ fullest potential. Tips for this include to make sure that there is good outside lighting and that interior lights are turned on, that everything is picked up so that there is no clutter in the kitchen, bathrooms, living room, etc. and that multiple pictures are taken of every room so that the best of each can be selected for the marketing of your home.

 

2.      Be sure that all the details of your home are given to your Realtor and that they use this in their marketing. More and more, buyers want information and data, and making sure your Realtor and buyers have all the information and data for your home is critical.

 

3.      Bring both the great photos and information about your home alive by having a virtual tour created that lets buyers get a sense of your home in a way that is impossible except to actually be there themselves.

A serious flaw that most Realtors make when creating a virtual tour is including music with it!

 

Many people look at homes while at work or while doing other things, and having unwanted music blasting over their computer while they are just trying to look at the photos and information of your home is a great  way to lose them immediately the one time they will see your home’s photos and information! Do not risk getting the dreaded back button clicked or the internet browser closed all together during the best opportunity you have for showing off your home to potential buyers.

 

Get on the Buyers Short List….or at least get them to contact your agent!

 

Buyers will look at hundreds of homes online and it is impossible for them to see every one of them, even ones that might be exactly what they are looking for. By the time even a short number of homes have been viewed, it is easy for buyers to miss the fact that your home is one they should schedule a viewing with to see!

 

This is where using the principals of online marketing can help sell your home.

 

By offering buyers more information they likely want, your agent can get buyers to contact them and then schedule a showing with the buyer for your home. If the buyer never contacts your agent in the first place, then it is impossible for your agent to even attempt to schedule a showing of your property with potentially the perfect buyers!

 

This is why offers of other important information should always be made in the Virtual Tour and the other online marketing tools your Realtor uses.

 

Imagine a typical case of buyers looking at homes online in Mount Vernon, WA.

 

Having looked at 25 other homes for sale in Mount Vernon, WA, a buyer sees your home online, but is tired from seeing so many homes and quickly glances at a few pictures and almost instinctively clicks the ‘next’ button. Does this sound familiar?!

 

A way to get the buyer to stop and make contact with your agent is to make a number of offers for other information that will then allow your agent to schedule a showing of your property with the buyer.

 

Offers such as a list of homes for sale that meet their profile in Mount Vernon, WA, a free list of foreclosed homes for sale (buyers in all price points love deals and do not realize the issues with buying foreclosures and most quickly give up the notion and buy listed homes for resale), a home market analysis (most people selling are doing so to buy another!) and so on.

 

By combining good photos of your home with all the information about it and creating a virtual tour and then putting that virtual tour all over the internet via the MLS and other online marketing channels available to Realtors combined with additional offers prompting buyers to contact your agent, the process of selling your home can be made easier and faster than otherwise possible.

 

And since so few real estate professionals market homes this way, you will be at an advantage over all the other sellers currently in the market trying to sell their homes!

Just remember that if you are interested in an alternative to foreclosure and think a short sale might be the solution for you, please contact us right away.

We help homeowners in Whatcom, Skagit, Island, San Juan & Island Counties as well as the cities of Bellingham, Ferndale, Lynden, Anacortes, Oak Harbor, Bow, Burlington, La Conner, Mount Vernon, Sedro-Woolley and Concrete. If you are outside of this area, we have a vast network of Short Sale Specialists & Real Estate Agents, Realtors and Brokers who specialize in Short Sales.

We are experts in negotiating with lenders & banks and have a team of experts who help you through this process.

If you are a Realtor, Broker, Real Estate Agent, Loan Officer or anyone else who might be eligible for a referral, we offer a 30% referral fee.

Just remember that if you are interested in an alternative to foreclosure and think a short sale might be the solution for you, please contact us right away. We help homeowners in Whatcom, Skagit, Island, San Juan & Island Counties as well as the cities of Bellingham, Ferndale, Lynden, Anacortes, Oak Harbor, Bow, Burlington, La Conner, Mount Vernon, Sedro-Woolley and Concrete. If you are outside of this area, we have a vast network of Short Sale Specialists & Real Estate Agents, Realtors and Brokers who specialize in Short Sales. We are experts in negotiating with lenders & banks and have a team of experts who help you through this process. If you are a Realtor, Broker, Real Estate Agent, Loan Officer or anyone else who might be eligible for a referral, we offer a 30% referral fee. Just remember that if you are interested in an alternative to foreclosure and think a short sale might be the solution for you, please contact us right away. We help homeowners in Whatcom, Skagit, Island, San Juan & Island Counties as well as the cities of Bellingham, Ferndale, Lynden, Anacortes, Oak Harbor, Bow, Burlington, La Conner, Mount Vernon, Sedro-Woolley and Concrete. If you are outside of this area, we have a vast network of Short Sale Specialists & Real Estate Agents, Realtors and Brokers who specialize in Short Sales. We are experts in negotiating with lenders & banks and have a team of experts who help you through this process. If you are a Realtor, Broker, Real Estate Agent, Loan Officer or anyone else who might be eligible for a referral, we offer a 30% referral fee. Find out more at http://skagitshortsales.com, http://skagitshortsales.info & http://skagitforeclosurebusters.info

I have been doing short sales in Skagit County and the cities of Skagit County, Anacortes, Burlington, Bow/Edison, La Conner, Mount Vernon, Sedro Woolley, Concrete and the other areas in and around the Skagit Valley for about 4 years now. I fell into them by accident but have been educating myself both in the classroom as well in the trenches.

I have successfully done dozens of short sales. My closing ratio is much better now than it was when I first started and this can be attributed to numerous things but having dedicated negotiators is certainly an important factor.

Another thing that is very important is having a complete short sale packet for the lender(s).

Possibly the most important thing is "helping" the agent doing the BPO or the appraiser working for the lender(s). They are more and more frequently from out of the area and don't have a good grasp on the local market. They also need to be made aware of any and all repairs needed.

I have gotten the following designations that apply to short salees.

• Certified Depressed Property Expert (CDPE)
  
• Certified Short Sale Specialist (CSSS)
  
• Certified Short Sale Negotiator (CSSN)
  
• Short Sale and Foreclosure Resource (SFR)

Using a broker to fascilitate a short sale that has not had the proper training and experience is like using your family doctor to do open heart surgery.

You can find more information about short sales at Skagit Short Sales

If I can be of any assistance to you or anyone you know who needs assistance, please contact me as soon as possible as time is of the essence in these situations.

If you are a Broker, Agent, Realtor or whatever other title you may use, and want to refer your clients to Skagit Counties Premier Short Sale Expert or want to co-list and learn my system to close on 90+% of short sales, contact me.

I handle Short Sales in Skagit, Island, Whatcom, North Snohomish and San Juan Counties. I know almost all of the premier short sales experts throughout the country and can halp you find someone if you are outside my area.